ColderICE eCommerce Blog - Latest Comments in Biz Minute: How to Extend Your Brand After the Salehttp://colderice.disqus.com/Ecommerce News and Video EducationenTue, 07 Oct 2008 16:05:14 -0000Re: Biz Minute: How to Extend Your Brand After the Salehttp://colderice.com/biz-minute-how-to-extend-your-brand-after-the-sale/#comment-13381663<p>Just got this from the folks I ordered from...</p><p>Hi John,</p><p>Thank you for your order and the feature on your blog - we loved it!</p><p>We've been selling products online since 1998 and have learned some important things along the way - branding is at the top (I hope you liked the reference cards and sticker inside too). I also think you're right on point about the packaging and the importance of products to be packaged professionally - it's the first physical impression the customer has. It's nice to be recognized and know that we're on the right track!</p><p>Thank you again and I have a link added from <a href="http://ptouchdirect.com" rel="nofollow noopener" target="_blank" title="ptouchdirect.com">ptouchdirect.com</a> to your blog.</p><p>Thanks,</p><p>Bryan J. Lewis<br><a href="http://www.PtouchDirect.com" rel="nofollow noopener" target="_blank" title="www.PtouchDirect.com">www.PtouchDirect.com</a><br>Label More - Pay less!</p>coldericeTue, 07 Oct 2008 16:05:14 -0000Re: Biz Minute: How to Extend Your Brand After the Salehttp://colderice.com/biz-minute-how-to-extend-your-brand-after-the-sale/#comment-13381662<p>Hey John,</p><p>Excellent stuff as always, thanks.</p><p>I've looked at Endicia, signed up to try, and frankly it confused the hell out of me. I don't mind the PayPal labels too much, as at least I get to include my .com name in the return address, so it's there for the buyer to see.</p><p>I go with the business card insert, I have a couple tailored to different niches. Vistaprint. I go with the color front and have special eBay ones with a little DSR notice printed on back.</p><p>I did use to use the larger inserts, I believe the size of your 10% off card, though that's when I had my other online shop running.</p><p>I love the sticker on the back of the PTouch guy's package--let me know if you find a good source for these (Vistaprint again, perhaps?). That's a great idea.</p><p>Final note...small sellers go with handwritten tabs and notes, I'm not willing to shell out for those PTouch refills! It's all about scale, I've got enough little expenses.</p><p>Thanks again, Cliff</p>Cliff AlipertiMon, 06 Oct 2008 01:18:23 -0000